Email Copywriter | Conversion Strategist
Helping design & built‑environment professionals book more consultations and grow revenue 10–40% in under 3 months with strategic email campaigns.
Most designers rely on social media to showcase their work.
But likes don’t pay the bills.
Bookings do.
Why you need me:
Bringing a rare blend of creative industry experience:
Professional Photography
Interior
Design
Building
Design
This means not just “writing emails.”
It's understanding the
Design process
The client journey
Visual storytelling
Emotional triggers
Speaking your language; colour, texture, layout, flow, transformation.
dream team:
Kitchen & Bath Designers
Landscape & Exterior Designers
Design‑Build Firms
Home Improvement Specialists
Interior Design Studios
Design
Showrooms
Across Australia & New Zealand.
Your designs deserve fearless marketing
Shaping how people live - from kitchens and baths to landscapes, and full‑scale renovations
With bold palettes, crafted spaces, and thoughtful details deserve marketing that’s just as fearless. Your emails should do the same.
Let's create campaigns that:
Hook with the design story
Highlight your signature style
Showcase transformation
Build trust and connection
Drive consultations and repeat remodels
Beyond copy - Great emails need great infrastructure.
It's important to ensure your emails are being seen,
by your clients through properly managed:
Workflows
Segmentation
Lead scoring
Follow‑ups
Re‑engagement sequences
So your marketing doesn’t just look good, it performs.
Stand‑out style.
Stand‑out stories.
Stand‑out results.
COACHED BY LEADERS FEATURED IN:
best email marketing pratices:
Storytelling that sells:
Emails that hook, entertain, and convert.Built around your design story, your process, and the transformation you create.
Deliverability expertise:
Behind every beautiful email is a technical backbone. I handle:
SPF, DKIM, DMARC, domain reputation, blacklist checksSo your campaigns actually land in inboxes not spam.
for $37AUD you can access my practical, step‑by‑step deliverability workbook that helps you fix the issues sending your emails to spam.
complete packages:
Done‑For‑You Email Campaigns
Showcase your boldest projects, tell the story behind the design, and drive consultation bookings with strategic, high‑impact email sequences.
Retainer Packages
($3k–$5k/month)
Ongoing email strategy + copywriting for designers who want consistent visibility, repeat remodels, and a pipeline full of high‑ticket clients.
Client Re‑Engagement & Nurture
Keep past clients warm, fill your sequences, and generate repeat projects with personalised, irresistible offers.
Because your work deserves marketing that’s as
fearless as your designs.
From Concept to Conversion (Sample Work)
A taste of the tone, personality, and storytelling I bring to your campaigns.
SUBJECT LINE: “This kitchen wears black better than a cocktail dress - let’s design yours.”
SUBJECT LINE: “This is what beige should look like. Let’s upgrade yours.”
Subject line:
Is your kitchen memorable…Because ours are!Body:
Hi [Client Name],Neutral kitchens are safe…But every unforgettable kitchen starts with one fearless detail.Whether it’s:
A marble benchtop
Bold backsplash
Pop of colour in the cabinetryThey tell a story.They make your space feel alive, personal, and unforgettable.Let’s uncover the detail that will define your kitchen.CTA: [Discover Your Kitchen’s Signature Detail with us]
Subject line:
Is your Pinterest full of dream interiors…but your home isn’t?.Body:
Hi [Client Name],Scrolling through interior inspiration is fun.But the real magic happens when those ideas leave the screen and become part of your home.What will your secret sauce be?That detail that makes the whole space unforgettable.Velvet sofa that anchors the room.
Brass hardware that catches the light.
Eye catching wallpaper to create focusLet’s uncover the details that will define yours.CTA: [Turn Inspiration Into Reality]
Bold designs deserve bold emails.
Let’s turn your inbox into a revenue engine.
Thanks so much for taking the time to explore my corner of the internet.If you’re feeling that spark - the “we should definitely work together” kind.
I’d love to hear from you. Reach out below and let’s start shaping emails that actually move people.
Here’s my $37 AUD DIY Email Deliverability Workbook.A step‑by‑step guide to getting your emails out of your customers’ spam folders.Inside, you’ll learn exactly what’s hurting your deliverability and how to fix it with simple, practical actions.If you’re ready to improve your opens, engagement, and sender reputation, this workbook will walk you through every essential step.
